Product
Roadmaps, economy, prioritisation — including year model and loop for sustenance before scale.
Product · live ops · analytics · talent
Games for generations. Worked by the minute.
We partner with studios on product for games meant to last — from in development and market test through live. Senior craft, hands-on with your team.
“The more attention and care you put into each minute of the service, the more minutes of attention your players give back. Player value and business value aren’t opposites — they’re the same long game.”
Before the work
Where the work shifts
From short spikes to the loop that lasts — whether you’re still building toward real people, testing for fit, or already live.
- Chase the next spike Own the loop that seasons sit inside
- Ship first, invent sustenance later Design for retention and year health before scale
- Optimise the hour or campaign only Protect year-two health with the team
- Report activity Name the decision the metric forces
What we do
Where studios bring us in
Four practice areas. Shape fits the problem — in development, near market test, finding fit, or live.
Live ops
Launch, soft launch, and season cadence.
Analytics
Metrics that force a decision — in test and live.
Talent
People who own loops.
Workshops
Short term
Fixed term
Consulting
Longer arcs
Optional
A window into how we think
Free tools sample the craft — useful before live commits the P&L, and after. Partnership runs it on your title.
Business model
Year framing — practice before soft launch and live scale.
Economy simulator
Sources, sinks, gacha balance.
Synthetic player data
Principle-led practice populations — simulated lifecycle rows.
Name the problem. We’ll shape the work.
Tell us where the game is — workshop through longer arc.